ROOSTER TEETH THOUGHTS:
Rooster Teeth, the company that made RWBY, closed recently. I wanted to talk about it. I really only joined Rooster Teeth fandom around 2015. I was certainly aware of Rooster Teeth, because Red vs. Blue premiered in 2003, when I was in high school. But, that was before it had a plot, and it was just kind of friends messing around with HALO assets to make a comedy show. Things changed when Monty Oum was brought in. Monty Oum was a wunderkind animator.
He made things like Dead Fantasy and Haloid (HALO vs. Metroid). What made these shows work was always that they were kinda familiar, fast-paced, and action-packed. Dead Fantasy was Final Fantasy, but not really. Haloid was Metroid vs. HALO, but not really. Along with Monty Oum's focus on fast-paced rhythm-based action (with a background as a dancer.) Monty Oum's style of animation was ultimately a victory of re-branding that re-vitalized Rooster Teeth, and gave it direction.
Now, under Monty Oum, Red vs. Blue became an action show, where it was HALO, but not really. It had a plot and characters, and action scenes. After the success of HALO, but not really, Monty Oum was given the green light to develop RWBY, which was Final Fantasy 8, but not really. The costumes, weapons (Everything is a gunblade.), and plot were straight from the 1999 videogame, but not really.
Parts of media like Kingdom Hearts, fairytales, plus shows like Once Upon A Time and Snow White and The Huntsman can also be seen as influences on RWBY, with a color scheme and elaborate rhythm-based team battles, and attacks. Several fairytales had become public domain in 2012, which made them easy to adapt for the small business. RWBY's popular team-based color schemes allegedly came to Monty in a dream, probably from working on Red vs. Blue too much.
So, I joined right in the middle of all this, by watching RWBY. FF8 was my favorite Final Fantasy, so I picked up the plot immediately. I was all about RWBY for a good while. It was like revisiting one of my favorite games, with a fairytale twist, as was popular at the time. The success of RWBY was unprecedented, spawning a fandom. Unfortunately, Monty Oum fell into a coma in 2015 just before the completion of Season 3. (Seasons of RWBY are called Volumes, like fairytale books.)
Season 3 is widely considered the best Volume of RWBY, as it is a tournament arc featuring many different teams and battles, showcasing the fighting mechanics that made RWBY unique. Additionally, it would open up the world, going beyond locations visited in the previous volumes and introducing the second half of the plot with new villains and character development for Team RWBY. Perhaps most importantly, this meant that Volume 4 would be the first without Monty Oum, as his coma proved fatal.
Volume 4 introduced Salem, the new big bad villainess who was secretly controlling everything. The characters slowly discover that magic is real, and that they do in fact live in a fairytale-type world where they are to act as guardians for sacred relics, before Salem can get to them. This was an okay Volume. It's basically the second half of FF8, but at least it left you wondering what could happen.
Volume 5 splits up each individual member of Team RWBY to give them their own arcs. I understand the reasoning behind this, but I felt like they hadn't developed much as a team first. Yang recovers at home and then tries to find her mother, Ruby joins a new team, Weiss is imprisoned back at her home, and Blake takes a boat trip home to confront her misguided past.
At least they reunite by Volume 6's end. I hung in for all the new characters and villains. The writing on the wall for RWBY came, I think, by Volume 8...when COVID happened. It seemingly changed some direction of the show. Instead of the fast-paced action scenes, I felt like now we have cramped action that takes place in one static location, opting for flashes and bangs in place of dynamic movement, often resolved quickly by Ruby's eye powers or one big move, despite earlier establishing the series' love for gun kata (Kung Fu with guns.), and the characters' skills with their own unique weapons.
Also, earlier the series had made references to the fact that the Kingdom of Atlas was basically Germany. It combined its education and military, and chose a different side in the series' Great War. Even Weiss Schnee from Atlas uses a German name. So, the twist that Ironwood actually wanted to defend Atlas by himself by forsaking dust and the other Kingdoms, didn't shock me at all. If it was supposed to be shocking, it failed, since it was telegraphed all along if you know Final Fantasy and history. Final Fantasy is always setting up Magic vs. Technology.
Since the heroes use dust (magic), it's logical to me that the antithesis of that would be embodied in Ironwood, who favors militarism and technology. But, even this distracts from the main plot, which was supposed to be now defeating Salem. Although, I understand they were trying to create villains for every continent in the show's world, with Ironwood being the villain for Atlas. I was disappointed that they couldn't come together already to defeat Salem.
Time was running out. We were now at Volume 9 (2023), and they took a detour once again to The Ever After, a place where fairytales are real. Yang lost her mechanical arm and Ruby lost her weapon. Weiss keeps insisting there's no way they're in a fairytale. It's pretty much at this point where I watched, but lost my former interest. Magic and fairytales had already been proven real. Ruby had already proved herself as a leader. It was a neat visual detour, but there was no thematic reason to reset characters' motivations, other than that's all the writers knew to do absent the guidance of Monty Oum.
I will say I liked the inclusion of BMLB (A fan-created romance between Team RWBY members Yang and Blake.) being absolutely confirmed in this Volume. But, otherwise, it seemed to retread familiar ground, and reset characters' motivations. The Rooster Teeth merger with Warner Bros forced new projects to be focused on instead of the main show. On top of this, dramatic scandals rocked the once-seemingly benign company, including pay disputes and harassment charges. But, it ultimately survived.
I've already written about RWBY: Ice Queendom, the Japanese anime version of RWBY. In addition, Rooster Teeth focused on cross-over comics and movies with DC's Justice League, which again, while interesting both covered familiar grounds. By this point, if you didn't already like RWBY, you weren't going to watch another origin story and re-introduce the team. They staked everything on the success of RWBY and Batman, but Batman doesn't need RWBY.
You see, what made the show work was always that it was Final Fantasy, but not really. I say that as a fan of RWBY. It was not perfect, but it was the little animation studio that could. If you add Batman to it, or bigger more recognizable entities, in my view, it kills the idea that these characters were home-grown successes. Rooster Teeth had fans who had watched it grow from a small web animation studio, to become something original in spite of being a victory of re-branding Final Fantasy characters with twists. The merger with a giant corporation killed their home-grown success myth.
What will happen to RWBY now that Rooster Teeth is going under? I don't know. Probably, it will just move to a Warner Bros. Company. Maybe Cartoon Network will pick it up, or Crunchyroll. It was a wild ride while it lasted, Rooster Teeth. Everyone involved will probably just come back under a new company. I just hope they can finish RWBY's story, and give it a good ending.
